Millions of people across Spain are about to discover one of Tenerife’s hidden gems.
San Juan de la Rambla has been chosen to compete in RTVE’s Grand Prix del Verano 2026, giving the small north Tenerife municipality the chance to represent the Canary Islands on one of Spain’s most popular summer television shows.
Win or lose, the programme is set to shine a national spotlight on a village that’s known for its dramatic coastline, rich history and spectacular natural scenery.
A Village Between the Mountains and the Sea
Home to fewer than 5,000 residents, San Juan de la Rambla sits on Tenerife’s rugged north coast, where the landscape changes dramatically from the slopes below Mount Teide to the Atlantic Ocean.
The municipality stretches from almost 2,000 metres above sea level down to the coast, taking in deep ravines, farmland, volcanic cliffs and natural swimming pools along the way.
It’s one of those places where nature is never far away.
More Than 500 Years of History
The village dates back to the early 16th century, when Portuguese settler Martín Rodríguez built a small chapel dedicated to Saint John the Baptist.
Over time, families settled around the chapel, gradually forming the community that would become today’s San Juan de la Rambla.
In 1925, King Alfonso XIII officially granted the municipality the title of Villa, recognising its growing importance.
Home to One of Tenerife’s Best Natural Pools
No visit to San Juan de la Rambla is complete without seeing Charco de La Laja.
Created by ancient lava flows and shaped by centuries of Atlantic waves, it’s one of Tenerife’s most photographed natural swimming pools. During the summer months, lifeguards are on duty as visitors flock to enjoy its crystal-clear waters and dramatic volcanic surroundings.
The municipality also boasts the Playa de Las Aguas, striking coastal cliffs and a network of walking trails that reveal some of the greenest landscapes in northern Tenerife.
Traditional Canarian Charm
The historic centre is full of traditional Canarian architecture, with wooden balconies, historic homes and quiet streets that reflect the village’s long history.
Neighbourhoods such as Las Aguas and Los Quevedos have retained much of their rural character, offering a glimpse of the agricultural traditions that continue to shape the area today.
Ready for the National Spotlight
San Juan de la Rambla was selected from more than 1,000 applicants to take part in this year’s Grand Prix del Verano.
The village will face Quintanar del Rey, in the province of Cuenca, in one of the competition’s knockout rounds, proudly representing the Canary Islands.
Whatever the result, appearing on national television will introduce millions of viewers to one of Tenerife’s most authentic and picturesque villages.
And that’s a prize in itself.