The Pinolere Cultural Association has announced the recipients of its Cho Feriantes de Honor 2026 awards, recognising three individuals and organisations that have made a lasting contribution to the association’s cultural work over many years.
This year’s honours go to Manuel Domínguez González, Liceo de Taoro and Transportes Paluper, with the awards set to be presented on 4 September during the opening of the 41st Pinolere Craft Fair.
Celebrating 20 Years of Recognition
The 2026 awards are particularly significant as they mark the 20th anniversary of the Cho Feriantes de Honor, the highest distinction presented by the association.
Approved unanimously at the organisation’s general assembly, the awards recognise people, institutions and businesses that have played an important role in supporting Canarian culture, education and community projects.
Honouring Long-Term Commitment
In the business category, Transportes Paluper, a family-run company based in La Orotava and founded in 1973, has been recognised for more than four decades of logistical support for the Pinolere Craft Fair and Cheese Fair.
Liceo de Taoro receives the institutional award in recognition of its long-standing support for the association’s cultural initiatives and its commitment to preserving the traditions of the La Orotava Valley.
The individual award goes to Manuel Domínguez González, currently Vice-President of the Canary Islands Government, whose backing of the association stretches back to his time as Mayor of Los Realejos and has continued in his regional government role.
Awards to Be Presented During the Craft Fair
The presentation ceremony will take place on 4 September at the Pinolere Ethnographic Park, coinciding with the official opening of the 41st Pinolere Craft Fair.
The annual event is one of Tenerife’s best-known celebrations of traditional craftsmanship, bringing together artisans, local producers and visitors from across the Canary Islands.
The Cho Feriantes de Honor awards continue to recognise those whose support helps preserve and promote the island’s cultural heritage for future generations.