This is where things get a bit more interesting…
Because the budgets are going up. Quite a bit.
What’s Happening
Major events in Tenerife are pulling in more public funding…
Mainly through sponsorships from the Cabildo via Turismo de Tenerife.
And the increases aren’t small.
A Clear Example
Take Madrid Fusión:
- 2023: €313,100
- 2024: €475,200
- 2025: €499,000
- 2026: €763,518
That’s a 143% jump in three years.
It’s Not Just One Event
Others are climbing too:
- Cadena Dial Awards → up to €620,000
- Cook Music Festival → from €125k to €480k
- Quirino Awards → €420k to €612k
- Fimucité → €150k to €250k
Some big jumps there… especially Cook Music.
The Overall Spend
Total sponsorship budget:
- 2025: €3.06 million
- 2026: €3.55 million
Still slightly below 2024… but clearly rising again.
Why It’s Being Done
The reasoning is fairly standard:
- Media exposure
- Tourism promotion
- Positioning Tenerife as a destination
All valid… on paper.
The Bit Worth Thinking About
Not every event sees the same increase…
Some stay flat for years.
So the real question becomes:
Who decides what gets the bigger slice… and why?
Worth Knowing
This isn’t unusual in tourism-driven places…
But when the numbers start moving this quickly, people tend to pay closer attention.
And that’s probably where this is heading.