Tenerife Peñón Fest is becoming more than just another date on the island’s music calendar. The ninth edition, held on 23 and 24 October in Santa Cruz, attracted 7,926 ticket buyers, with almost a quarter coming from outside Tenerife.
One of the big talking points was Amaia, who performed in the Canary Islands for the first time. She told the crowd how much she loved the island’s seemingly endless summer, enjoying the warm autumn weather while fans enjoyed her performance.
She also made time to visit Siam Park during her stay, sharing the experience on Instagram. Pignoise frontman Álvaro Benito, meanwhile, stopped for a meal at Manglar Restaurant, with his visit carrying a personal connection thanks to his past as a player for CD Tenerife.
These might seem like small details, but they help show how a music festival can encourage visitors to explore more of the island, from its restaurants and attractions to its wider cultural scene.
Fans are travelling from further afield
Around 24% of ticket buyers came from outside Tenerife, including 1,019 people from the other Canary Islands. Gran Canaria was the biggest source of visitors from elsewhere in the archipelago.
Mainland Spain also featured strongly, with Madrid, Girona and Barcelona among the key markets. The festival even attracted visitors from countries including Germany, Italy and the United States.
That wider audience is good news for local businesses, with visitors spending money on accommodation, transport, food and other activities around their festival trip.
Held against the backdrop of the Palmetum in Santa Cruz, Peñón Fest combines live music with the chance to enjoy the capital and its surrounding attractions.
Amaia’s enthusiasm for Tenerife sums up part of the appeal. The island has plenty to offer beyond the usual sun-and-sea holiday, and events like this give people another reason to visit.
With nearly 8,000 tickets sold and fans travelling from across Spain and further afield, Peñón Fest is continuing to build its reputation as a music event with appeal well beyond the Canary Islands.