Fridays in the south usually mean the same thing…
Drink somewhere busy… maybe food… same routine.
This is trying to change that.
A Different Kind of Start to the Weekend
Hotel Bitácora has launched The UP! Club… a rooftop afterwork setup that’s a bit more thought out than your usual bar.
You finish work… head straight there… and that’s your evening sorted.
Pool, music, sunset… done.
What You Actually Get
It runs every Friday from 6pm in Playa de las Américas.
And instead of just standing around with a drink, you’ve got:
- Infinity pool
- Sunbeds
- Live DJs
- Views over the coast
For €15, you’re in… with a drink included plus towel and sunbed.
Not bad, considering.
The Vibe
They’re clearly aiming for something a bit more grown-up.
Less chaos… fewer crowds… more space to actually enjoy it.
Which, to be fair, is what most people want after a long week.
Not Just Another Terrace
That’s the key difference.
You’re not stuck at a table.
You can actually relax… get in the water… stretch out… take it slow.
Final Thought
It’s a simple idea… just done better.
If your usual Friday feels a bit repetitive… this is an easy upgrade.
Turn up after work… and let the evening sort itself out.